
Tips for New Antique Collectors
At flea markets and open antique shows with hundreds of dealers selling their
wares, the selection of a dealer is primarily motivated by whether or not they
possess an item a collector desires. Even in those transactions, caution is
warranted. Although, these guidelines are primarily intended to serve those who
wish to establish a long-term relationship with a dealer in their area, they may
also be useful to the occasional buyer in a temporary situation. They are not
intended to accuse anyone who does not fit this desciption of being a criminal
or a bad dealer. They are merely guidelines for the beginning collector to use
to help them reduce their risks as they venture into this exciting, friendly,
fun and generally honest field.
Selecting Dealers: What to Look For
*High Quality Merchandise
This tells you two important things about a dealer. First, it establishes that
they have the knowledge necessary to find and care for desireable antiques.
Secondly, it is some reassurance that they are serious about dealing as a
profession. Someone who takes the time to learn about antiques and who selects
only the highest quality items has invested years in that effort. This is
something they enjoy and will probably stick with.
*Antiques is their primary business
As in any exchange, dealing with someone who plans to be in the business on a
continuing basis is much better for the customer. The reason for this is that
those who have an ongoing antique business live or die by reputation. If they
treat someone badly or cheat them, word of mouth will kill their business rather
quickly. Therefore, they are motivated, if they wish to make a living selling
antiques,
to be honest.
One way to be sure antiques is someone's primary business is if they have a
store. The investment in rent or a mortgage, employees, utilities and taxes
indicates a very high level of commitment to the business and to the area.
There are, however, many long-term, reputable dealers who sell only at antique
shows and in consignment shops so this is not the only criteria one should
use.
*A good reputation with other dealers and collectors
Word of mouth is the primary advertising medium for antique dealers. Collectors
tell one another when they have had good and bad dealings with particular
dealers. Dealers tell one another what they have heard. This communication is
a vital part of keeping everyone honest. Without it there is no mechanism for
removing disreputable dealers (and collectors) from the trade. - see the first
note above. So ask around. Ask at least 4 people who don't know each other, so
you are sure to get a good and fair estimate of the general opinion. Remember
that there will always be one or two people who don't like someone, but if 4
unacquainted people you talk to have horror stories of being ripped off by a
dealer, steer clear of them. (This is fairly rare by the way.)
Finding Antique Shops and Shows
Visit a shop in the area
Most dealers know that antique buyers like to "hit" several shops on each buying
trip so they locate near one another and actively promote one another's shops.
Antiques are somewhat unique, each store doesn't carry exactly the same things
others do - so unlike most other retailers, they encourage you to come to their
area and shop all the shops in their area. Usually by the door or cash
register, dealers will have maps, lists of local shops and other free literature
about shows coming up in their area.
Antique Magazines and Newspapers
There are a number of popular magazines, newsletters and newspapers on the
market. They tend to be regionally based. A popular one out east is the Maine
Antique Digest, In the midwest Iowa Collector's Journal, The Old Times, look for them in
your region of the country. The more national ones are The Antique
Trader, Antique Week. Again, your local dealers will be a good
resource.
Newspapers and Phone Book
The local newspapers will list antique shows and have advertisements for local
shops. And the local phone book will have addresses and phone numbers for area
shops. If you are traveling and haven't been to a shop before, you'd better
call ahead. You may drive out of your way and get there only to find the shop
closed - some shops have unconventional hours, special days each month they are
closed or they may only be open during certain months of the year. Others are
by appointment only. By appointment only shops will usually open for you if
they are home when you call.
Negotiating
Part of the fun of antiquing is that it is one of the few areas of modern U.S.
culture where negotiations between buyer and seller go on in the way most other
countries do it. In many countries of the world, negotiation over the price of
fruit, meat, animals, building materials and most good is carried on in a
bantering, friendly manner daily. In the U.S. most of our exchanges are
accomplished in a rather impersonal, computer-scanner-manner.
For this reason, negotiating with antique dealers is something many of us need
to learn as adults. It is not observed from childhood, so may be a bit
unnatural. Here are some tips to help you as you negotiate:
An all-in-good-fun, see-what-you-can-do-for-me attitude gets you alot further
with most dealers than a negative, attacking stance. Most dealers are not
crooks, they just need to make a profit. Avoid cutting down the merchandise to
get a lower price. This implies they don't carry quality and is a fairly
obvious ploy. They have priced the item with any defects in mind. For example,
avoid phrases like "Well, it has this big crack in it, so it's really not all
that great of a piece." Instead, try "Despite the crack, I like this and would
like to buy it. However, the price is a little higher than I'd care to go.
Could you do better on this?"
Don't get too invested in a piece and getting it at a particular price. If you
like it and can come to an agreement about a price you can afford, great. If
not, walk away knowing you gave it a shot. The worse negotiating stance is
desperate..
Don't assume too much about the dealers knowledge from their dress or demeanor.
There are veritable Phd's in antiques walking around out there who don't care
much about the suit and tie look (maybe that's part of why they chose this
profession). Some dealers are very knowledgable about every item they carry,
others aren't. Talking with someone a while about the items in their selection
will help you determine if they have done the research to know a piece's true
value or not.
Don't assume that because a dealer knows more than you, that you can't get a
good deal. You still may have some way of realizing the value of a piece that
they can't take advantage of. Perhaps you know someone who'd pay quite a bit
for the last whatever in their collection. The piece may not be worth that much
to any other collector, but since it fills out that person's collection, they'd
give someone alot for it. Also, if you have special skills for refurbishing
antiques (or have a friend who does) you may be able to bring a piece to it's
top-dollar condition. This is something many dealers don't have the time or
resources to do.
Take the time to visit and ask questions. Dealers are in this business because
they love antiques. They like to talk about them, show off their new
acquisitions and tell you tales of good and bad deals. Listening is learning
and will later help you save yourself money and grief. Also, many dealers just
like people and enjoy a good conversation. That "I like you" edge does count in
the price they will be willing to give you - plus there is the chance you'll
make a friend.
